Exploring the Possibilities of Split Testing on Motion-Based Games

Split testing is a popular practise to compare and evaluate design elements of web-sites. In this report, it is explored how split testing can be employed to test features of motion-based online games. This is done by applying theory taken from split testing of common web-pages and translating it to work with games. A pilot test is conducted on the newly developed game Phaseformer to evaluate two interaction techniques. With only 105 test participants, the results from the pilot test show with high statistical power that one variant provides the player with a higher level of control over the game than the other.